I was one of the very early adopters of ALDI locally. There was quite a bit of suspicion at first (the Irish were/are into Brands). I recall seeing one snobby moo of my acquaintance hiding when she saw me - in case she was spotted slumming it (she's first to say hello when she spots me at work
My ALDI romance ended when (in a moment of weakness) I purchased a petrol chainsaw from them. What a piece of crap and what a terrible support department! I threw it away and saved for a Husky.
I've moved my affection to LIDL - better scran all around. Their Kernywurst gets a