DC,
think you are on the right lines about getting the public interested inRIBs first. You have to show what a ,reliable fun,adaptable and economical boat a RIb can be. Why else would people part with hard earned cash unless they see the benefits. (especially with such a wide and available market over here for hard boats.)
If you get to talk to the Ribcraft guys up there,ask if they monitor this forum? It seems they are spreading out and recently were down here visiting "channelwatch" trying to stimulate the S.California market.
I have been trying to get some interest started down here over the past 2 years with local established tour companies and just hit brick walls every time.
As soon as "inflatable" is mentioned they smile politely
I put together a complete "RIb theme tour" presentation ,while looking outside the US for interested parties.

Maybe just need to send it up to Mathew at Ribcraft,to try and get his imput
Biased of course, but I think I am in the best place in the world to start this going!
cheers Dal