Well after I dropped Nescafe an e-mail last night asking why they didn't have any info on the "Hot Cans" on their website I got this reply...
Thank you for your recent email.
Samples of Nescafe Hot When You Want were distributed in the Birmingham area first to ensure that this exciting new technology fully meets with consumer expectations and, due to it's success, it was extended to the midlands area early last October on a trial basis.
This trial has now ended and the product is no longer being made.
A long process of evaluation now begins and hopefully the product will return sometime in the future.
Thank you for the interest you have shown in our company.
Nestle UK Ltd
So there you go! - They tested the product in Birmingham! a city famed for its campers, hikers, and boaters - and they wonder why it didn't take off!
Anyway, this still doesn't explain why the Reading M4 Moto had shelves and shelves full of the stuff.
All I can say is - if you like it and you see some you better buy some while you can!!
ps mayby we should all bombard Nescafe asking where can we get it