Originally Posted by Pikey Dave
Simrad/Lowrance/B&G are all the same company (Navico) their consumer level instruments are basically all the same. You will generally pay more if it says Simrad rather than Lowrance.
That's correct they tailor the brands for the different markets. Lowrance is suited for the fishing user, Simrad is cruising and Fishing and B&G is a pure sailing Product.
Simrad is not a high price product any more. The new GO5 actually has a cheaper RRP than its Lowrance equivalent by about £50.