Reply
 
Thread Tools Search this Thread
 
Old 15 September 2002, 12:31   #41
Member
 
Country: UK - England
Town: Poole
Length: no boat
Join Date: Jul 2001
Posts: 673
Issue 1 was September 94

The editorial started......

No doubt it will be a challenge, but in it's own small way, I hope it will always endeavour to capture those special ingredients that make this modern form of boating unique

Amongst the contributors was a Mr Alan PriddyÖ.
__________________

__________________
MarkWildey is offline   Reply With Quote
Old 15 September 2002, 16:55   #42
Member
 
Country: UK - England
Town: St Mawes
Boat name: Magellan Zulu
Make: Ribcraft
Length: 7m +
Engine: 2 x Suzuki DF150
MMSI: 235094135
Join Date: Dec 2001
Posts: 483
Quote:
Originally posted by Keith Hart
RI claims a world-wide readership of 30,000. Of course this is not the number of copies sold. There is an accepted formula in publishing regarding the relationship of number of readers for each copy sold.
Depends how desperate the publisher is, Keith. An average ball-park is 10:1 in this sort of situation.

However, there are no hard and fast rules. Actually, it is just as many as the publisher reckons he can blag his way through. For example: "It's in hundreds of doctors/dentists waiting rooms. Each copy there is read by about 100 patients."

Or, "Most readers share it with members of their dive/freefall/tapestry club. We estimate that to be 25 readers per copy."

"Readership" is an unaudited totally meaningless number.

Copies sold or given away free can be audited, and usually are because advertisning rates in most national circulation publications are based on £s per 1,000 copies sold.

If I was an advertiser, and there was no circulation audit certificate, I would ask to see a copy of the print bill and then get the permission of the publisher to have this guaranteed in writng by the printer.

That's a tough one to duck.
__________________

__________________
Mike G
Mike Garside is offline   Reply With Quote
Old 15 September 2002, 17:00   #43
Member
 
Country: UK - England
Town: Margate / Ramsgate
Boat name: Ballistic
Make: Ballistic
Length: 7m +
Engine: Yam HPDI 250
Join Date: Feb 2002
Posts: 2,835
Mine's only read by me, so assume the 30,000 is based on a 1:10 ratio it should only really be 29,991!

Anyone else care to update the figure...


...this could take a while!
__________________
Daniel is offline   Reply With Quote
Old 15 September 2002, 17:03   #44
Member
 
Country: UK - Scotland
Town: Highlands
Boat name: Quicksilver
Make: Quicksilver
Length: 3m +
Engine: Mariner 15hp
Join Date: Aug 2001
Posts: 1,771
I've never seen a copy in my dentist's waiting room so I guess that takes it down to 29,891!

Keith (not one in the vet's either) Hart
__________________
Small boat - BIG truck

www.photo4x4.co.uk
Keith Hart is offline   Reply With Quote
Old 15 September 2002, 17:13   #45
Member
 
Country: UK - England
Town: St Mawes
Boat name: Magellan Zulu
Make: Ribcraft
Length: 7m +
Engine: 2 x Suzuki DF150
MMSI: 235094135
Join Date: Dec 2001
Posts: 483
Knock out mine, too. At some point one helluva lotta people gotta be sharing a copyto get to that 30grand total...
__________________
Mike G
Mike Garside is offline   Reply With Quote
Old 15 September 2002, 17:19   #46
Member
 
Country: UK - England
Town: Margate / Ramsgate
Boat name: Ballistic
Make: Ballistic
Length: 7m +
Engine: Yam HPDI 250
Join Date: Feb 2002
Posts: 2,835
Just caught my cat reading it - cheeky puss! Looks like the figure is on the increase again
__________________
Daniel is offline   Reply With Quote
Old 16 September 2002, 04:46   #47
RIBnet supporter
 
Brian's Avatar
 
Country: UK - Isle of Man
Town: Peel, IOM
Length: no boat
Join Date: Nov 2000
Posts: 2,277
RIBase
One for Sherlock Hart really.
Mike isn't there an organisation that publishes the audited figures for publications. Isn't it AGB ? or ABC ? or something. Certainly national dailies are for ever quoting their "audited" circulation figures.
I we could know it's name, we could get on the web and hunt down the numbers.
If we can do this before we forget why we asked the question to start off with..... by the way, why do we want to know?
__________________
Brian is online now   Reply With Quote
Old 16 September 2002, 05:12   #48
Member
 
Country: UK - England
Town: Worcestershire
Boat name: Not Yet Named
Make: Avon SR 4
Length: 4m +
Engine: 40 HP Yamaha Autolub
Join Date: Sep 2001
Posts: 600
There are several organisations that offer 'audited circulation figures'.

The ones I have found are all 'subscription' services, and have to be paid for by the magazine. In return they get to quote the figures to up their adverising costs.

Down side is that as it is paid for by the Magazine results are usually favourable, or look on the bright side shall we say - otherwise they woulnt use the service again!
__________________
Carpe pm
GraemeCooper is offline   Reply With Quote
Old 20 September 2002, 12:06   #49
Member
 
Country: UK - England
Town: Portsmouth
Boat name: Not sure
Make: ABC/Priddy
Length: 10m +
Engine: 2 x 500 FPT
Join Date: Jul 2001
Posts: 926
Now I am going to tell you a story!

Back in 1991 a guy called Martin Critchly and myself set about publishing a magazine called "Rib and Small Boat". At the time it didnít seem there was enough interest to guarantee sufficient advertising revenue so we put the project on the shelf for a while.

A couple of years later HMS found himself needing an extra income and asked if I could help in any way.

By this time the market had changed, and after several meetings "Rib and Small Boat " was put together. The idea was to build up the magazine and sell it to a larger company. All went well for the first year or so until HMS changed the name of the magazine to RIB International, and claimed it was a completely separate venture!

I have never received a penny from HMS for anything I have done for him. It was originally my idea to have a RIB Show and it was me who set up the move from Weymouth to Southampton for him! What do I get in return? F~~k All!

I dared to criticise his Round Britain for very good reasons, and I suspect that he will never print anything about what I have been trying to do.

Alan (I have done it once, perhaps it is time I showed him how to do it properly) Priddy

PS If I do start a new mag I will use a spell checker!! Not like this piece

Itís OK, Iíve sub-edited it! Al, If you do start a magazine youíll never be allowed to write for it unless someone checks it first - I might apply that rule to your forum postings too! JK
__________________
Alan Priddy is offline   Reply With Quote
Old 20 September 2002, 16:24   #50
Member
 
Country: UK - Scotland
Town: Highlands
Boat name: Quicksilver
Make: Quicksilver
Length: 3m +
Engine: Mariner 15hp
Join Date: Aug 2001
Posts: 1,771
Quote:
PS If I do start a new mag I will use a spell checker!!
Alan GO FOR IT.

If you want a column on SIB's, I'm your man.

Keith (Sib Editor) Hart
__________________

__________________
Small boat - BIG truck

www.photo4x4.co.uk
Keith Hart is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


» Member's RIBs

RIB

Epirb

Beee

W0LF
Add your RIB



Copyright 2002- Social Knowledge, LLC All Rights Reserved.

All times are GMT -5. The time now is 09:47.


Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.