Originally Posted by HUMBER P4VWL
Not to scare idiots who would ignore everything.
Why not? They are the biggest, most visible problem.
Branding is all very well, but it doesn't spread a message unless the target understands the brand image.
While I'm quite happy to explain to someone who asks, people 'don't like to ask' or think it doesnt apply to them.
I like Mr P's triangle image as a brand logo on the left breast.
Something else is needed for the back though, where it's visible and unobstructed as you walk down the street and is mostly unobstructed by a lifejacket if you're just wearing a t-shirt on the water
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