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Old 14 June 2006, 13:02   #41
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brand

bruce, have sent u a pm
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Old 14 June 2006, 13:38   #42
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Quote:
Originally Posted by tcwozere
Jaegar need to improve their marketing, I always thought their stuff was just for old women..

You've met Richard then?
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Old 14 June 2006, 13:41   #43
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I think I agree about the Prime Ribs name not being a great one. I think it just sounds a bit cheesy, sorry. It wouldn't blow my skirt up if it appeared in a Google search.

I know bugger all about marketing but IMHO a brand name should be sexy or dangerous (or preferably both) if you are trying to sell something like a RIB which is a sexy and possibly dangerous thing to do.

Take "Scorpion" for example, not only the name of a very dangerous little bug but also a light tank and a missile of some description.

I would suggest thinking like names of fighter aircraft or missiles - when was the last time you heard of a fighter aircraft being called "The new Lockheed Conservatory" or a "Grumman Xylophone"? Instead you'll find Lightning, Typhoon, Tomcat, Seawolf, Rapier, Tomahawk, Hurricane, Harrier, Tornado, Eagle .... zillions of examples.

True to say that a name like "Humber" isn't immediately memorable but I think I'm right in saying that companies like that started small and traded initially on reputation as much as marketing - aggressive marketing is a relatively recent invention since commercial TV and glossy print media came along.

Jaeger? They make nice cars don't they?
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Old 14 June 2006, 13:50   #44
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Quote:
Originally Posted by Nick Hearne
Cookee, I will take it off your hands, if you need to get shot of it!

By the way you really should not block the forecourt at the Texaco station at Malborough with your Merc when you are getting you lunch!

Hi Nick.

Sorry mate, I'm not desperate to get rid of one, but if you want to talk money maybe we can do a deal?

As someone who shops there most days instead of for 1 week a year or the odd weekend I'm ok for a little cheating on the parking front!

Stephen - Does BananaShark sound dangerous enough Whenever we call people they remember us, and you wouldn't believe the pressure kids put on parents to buy our boats - we had someone in today for a factory tour and a demo tomorrow - they have a 14 year old son who will be miserable if his dad doesn't buy one of our boats, and the 17 year old daughter wants to be able to sunbathe on the foredeck as well, so I'm quoting for a mattress for the foredeck!
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Originally Posted by Zippy
When a boat looks that good who needs tubes!!!
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Old 14 June 2006, 14:07   #45
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Presumably prime rib is going to categorised alonside ribeye then... ...if this is what you want then the name is great.

Bruce - I doubt that many people in your target market will be typing "rib boat purchase" in to google... ...as I understand it you are trying to sell to the uneducated (ie. non boaters!) so they won't call it a rib at all! Probably more likely to call it just a speed boat? And I don't think I have ever used the term "purchase" in a search - sometimes I use supplier or manufacturer if I am trying to be specific (or cut down on the googlecrap) or for sale. I might even search for cheap, discount or low cost.

I would be inclined to agree that ebay may not be the best way to build your reputation. If you are just trying to change the engine would you not be better selling the engines on ebay / b&o? Unless the console change is radical too?

I would agree with other people's comments that you really should be driving these yourselves - both to increase visibility and simply because otherwise it suggests to me that your own boat is better.

If you need someone to increase visibility I am happy to take a week off work and spend it blasting about the solent burning your fuel.

One option to get rid of them quickly might be to do a deal with a powerboat school where they take them off your hands for a seriously discounted price, and you will send all your clients there way for training.

As for self tappers - i'm not an expert but here are some thoughts: based on the MAIB report into the ribeye that lost its console. The self tappers aren't meant to take the load of the console - they are largely there to hold the console in place whilst the adhesive goes off. From my experience they are more likely to fail if countersunk heads are used. With a cap/dome head (even with no washer) I think the thread is more likely to rip out the "deck" than the head rip through the console.
All IMHO of course. But I guess that is what you want.

Neil
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Old 14 June 2006, 14:22   #46
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i would think of a different name for the rib, prime rib as a name of an individual boat is fine but not as a brand

dump the self tappers and get bolt pattern in the floor or better still glass in the seats, self tappers are cheap and tacky alternatives that do not exude quality

you can build a site very cheap indeed and can get to the top of google searches very very quickly by following some simple steps my wife took for her site and it has worked wonders

ebay is fine for high coverage and folks looking for a boat that know nothing but will not enhance a quality offering making a start

bit concerned you dont have a well thought out sales and marketing plan, pricing strategy and channel strategy but asking questions on here is good for getting feedback

advertise everywhere, use the many free add companies etc to post adverts and link back to your site, that is the way to increase your google hit rate as the free add companies seem to suscribe to the search engines

pay to be listed in search engines if you must also

reason i mentioned about engine prob is i know people mentioned it was not good and will have put them off but, need to come clean and get some performance reviews done by mags and independants etc

advertise in every boating mag/forum/sales site to get the name out there and people used to it, after you have perhaps changed it!!!

get some really attractive photos done, get your website fully up and working as the web is a huge selling tool, keep it updated, review it constantly, go and look at other sites that work well and look good and give a good impression and then take on some inspiration......

get rid of your boat and use your product, use a good signage company to get some decent adverts on it so it stands out

post a thread on here of the boat, go thru a build etc and get some coverage and take people thru the story, get folks on board, get some hits......i have over 25,000 hits of my build, that is the highest hit thread ever outside show us your boat!!! how much free advertising?

dont dump your two current boats on the market and then create expectations of mega cheap deals going forward, use one yourself and for demo and create demand for the other one at a fair price.

on your site create some short vids of the boat in action, feedback from folks who have tested it, get feedback from respected individuals in and outside the industry
invide a celeb to demo and do a photo shoot, we all know celebs or someone who does, reach out and network

thats my 2p worth for now as ts ready but loads of marketing types on here will give info and feedback

last of all i wish you loads of luck and all the best
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Old 14 June 2006, 15:39   #47
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Quote:
Originally Posted by Cookee
Stephen - Does BananaShark sound dangerous enough Whenever we call people they remember us, and you wouldn't believe the pressure kids put on parents to buy our boats - we had someone in today for a factory tour and a demo tomorrow - they have a 14 year old son who will be miserable if his dad doesn't buy one of our boats, and the 17 year old daughter wants to be able to sunbathe on the foredeck as well, so I'm quoting for a mattress for the foredeck!
I think BananaShark is an absolutely brilliant name

Yellow, quick and dangerous

It's also a very distinctive name that sticks in the mind.
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Old 14 June 2006, 16:04   #48
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I am intrigued. I think the lifestyle / non-marine purchaser is going to have to get his purchase past his wife. Am I the only person on RibNet who will admit to suffering occasional undue influence from a female partner when it comes to capital expenditure ?

I think Shark, hence Bananashark, or Mako, or evil bugs, hence Scorpion, are just the 'wrong' names for such a female vetted purchase.

Raw speed is also the wrong sales button.

Soft ride, security, safety, dry ride, cool looks (not industrial).... these seem to me to be the key selling points.

But am I wrong here?
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Old 14 June 2006, 16:09   #49
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If I was spending 20k+ on a rib, and my better half had any influence, the 20k+ wouldn't be spent on a rib, but on something with a cabin and a little luxury..

Quote:
Originally Posted by brucehawkser
Soft ride, security, safety, dry ride, cool looks (not industrial).... these seem to me to be the key selling points.
If those are the criteria, and your talking about sub 25k, buy an Extreme..
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Old 14 June 2006, 16:13   #50
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I suspect that the thinking behind the name Scorpion is "sting in the tail"

If the female is percieved to have absolute power, then Praying Mantis or Black Widow would make great names!
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