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Old 24 October 2012, 08:13   #1
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Zodiac change their logo

Happening already on the new N-Zo and will be introduced across the range for all 2013 boats (US). How soon before it happens on European made boats?

Still prefer the old logo... more dynamic in my opinion.

http://www.zodiacmarineusa.com/files...20DICKMAN).pdf
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Is that with or without VAT?
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Old 24 October 2012, 08:48   #2
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Already happening.

Most of the boats in the ranges coming through are now complete with new logo.
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Old 24 October 2012, 08:56   #3
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too cluttered - don't like.
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Old 24 October 2012, 10:37   #4
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It's going to cost millions, and achieve ??? nowt
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Old 24 October 2012, 11:01   #5
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Kind of looks obese compared to the old logo. Zodiac needs to quit hanging out at Burger King.

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Old 24 October 2012, 11:22   #6
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Won't be as easy to spot a Zodiac anymore. The bright yellow stood out. Now it is going to be, "oh look another inflatable".
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Old 24 October 2012, 12:13   #7
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I don't understand why they want to change, a well recognised logo, it takes years to build up a decent brand name and logo associated with it
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Old 24 October 2012, 12:20   #8
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"Strong and distinctive"? Er, I don't think so.

"Visually updates our globally recognized brand"? Throws away a globally recognised brand and replaces it with something vague, anodyne and meaningless.

I know that changing logos has a tendency to cause a bit of an outcry, but often it's a necessary evolution. In this case though I think they've got it quite wrong.
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Old 24 October 2012, 13:05   #9
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Perhaps simplifying the colour scheme will reduce the cost of producing the rubber for the logo on tubes? But surely not by enough to justify the change
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Old 24 October 2012, 13:20   #10
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I actually quite like it, and think it does look a bit more 2012 than 2002 - but I didn't ever look at the old logo and think that it was a problem. My experience suggests someone new has probably arrived and is attempting to stamp their mark - and devoid of any substantial ideas is going for the 'brand image' route. Its a dangerous line because I've heard it suggested it takes 3yrs to build that sort of benefit and big US companies measure results in quarters or 12 months at most. Don't rule out another redesign when their successor comes in!
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