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Old 24 October 2012, 14:06   #11
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Yep,way prefer the old logo.As ever,someone just has to say "I" done that (because i can)

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Old 24 October 2012, 14:33   #12
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Guess i known the brand since a kid(watching too much Jack Cousteaou on TV), but never paid much attention on the logo. I like the colour but the font and layout is too cluttered also to mine taste.

Maybe a new director in marketing dpt, then using a "cheap" conusltancy company spending a fortune on the whole process.... I think it's strange that they use simultaneusly old an new logo, thay should have done the change worldwide at the same time. It will take a loooong time before getting any return on investment for this process.

fun on a boat is inversely proportional to size...sort of anyway
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Old 24 October 2012, 16:59   #13
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The split in the ownership between milpro and recreational may well have forced the logo change for the recreational side; now part of OpenGate Private Equity ? As the buyer the key asset would be the brand name but then that would also be the case for milpro, so differentiating the logo is the obvious route, i would have thought?
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Old 24 October 2012, 18:15   #14
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Originally Posted by Poly View Post
I actually quite like it, and think it does look a bit more 2012 than 2002
I also like it. Far more contempory, though I'd describe the old one as being more 1982 than 2002!

The 'D' is a clever touch too imho.

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