Guess i known the brand since a kid(watching too much Jack Cousteaou on TV), but never paid much attention on the logo. I like the colour but the font and layout is too cluttered also to mine taste.
Maybe a new director in marketing dpt, then using a "cheap" conusltancy company spending a fortune on the whole process.... I think it's strange that they use simultaneusly old an new logo, thay should have done the change worldwide at the same time. It will take a loooong time before getting any return on investment for this process.
fun on a boat is inversely proportional to size...sort of anyway