Blug, that is a bit harsh, but I know how you feel. I do think that with all this safety gear and 'push here for help' equipment (and then put others life in danger), the heroism and danger in these ego trips has been greatly reduced. I do think however that this should serve as a lesson to anyone that in fact one day someone may not come running to help and get you out of the kack, and you could be a gonner.
There are much braver things being done around the world every second of the day, 99.9% never ever coming to notice. Look at the troops in Iraq and the special forces, that makes any of these commercial attention seeking jollies look like a walk in the park. I know, I have been there, seen it, done it, and got the T-shirt
Anyway, I think the point has been firmly made, so no more from me on the matter, live and let live.