I have read this thread with great interest, and as one who understands what PR and marketing SHOULD do against what a lot of PR/marketing practitioners actually do in lying in their quest to promulgate "the wider corporate message and concept" which apparently excuses any need for accuracy (in my experience of many dealings with people of this ilk).
My thoughts are as follow:
1)The challenge as organised my HMS was a great event and I applaud the organisation of it, and of everyone who took part - privateer or sponsored but especially the privateers.
2)I am saddened by the shameless - and even worse fabricated publicity- put out by the one team - it means that I will not consider MAZDA when I next change my car.
3) It re-inforces thr conception that all marketing /PR people are total w***kers
4)I am even more disheartened by MAZDA's apparent dismissal of TMS's contribution of the real events - taking TMS's comment as valid - see 3) above
I take my hat off to all who took part in (not competed) and organised this event and trust they do not feel their achievement has been tarnished by this PR malarkey.
To all those involved organising / taking part I raise a glass of Talisker to your drive and ambition, and that you all got round safely.