Originally Posted by ribfan
The issue is the continued consolidation of ownership. No different than Fords ownership of Jaguar. Sometimes it's good, sometimes it's not. Sometimes the consumer comes out ahead with a better product as in the case of Jaguar, other times they get less choices for more money. Sometime a good product suffers from lack of proper promotion.
Except in the car industry you can gain economies of scale through joint platform and engine development and production sites. However, this doesn't seem to be the Brunswick model.
I imagine that they see Rayglass as a low-ish volume, high quality manufacturer (the RIB version of their Boston Whaler brand) to add to their brand portfolio. They can then increase Mercury / Mercruiser sales through only providing their own brand engines on Rayglass and use their global marketing and back-office functions to increase Rayglass' production volumes and margin