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Old 25 July 2006, 15:24   #11
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I have been talking about the same things today with a mate . I have no shortage of customers as there is enough of my product out there now to get word of mouth business.
Iam a lot cheaper than the opposition for what I do and I emphasise to customers that is because my overheads are very low and I don't have a showroom etc .

From some customers , who are the ones with bigger properties and more money to spend I do find it hard to make them to believe in what they are getting for the price , untill they see another customers finished product then its always sold .

What I have identified is that many of the customers who are coming to me are the ones who would otherwise buy a mass produced product because thats their budget .
I won't compromise on quality so iam now aiming away from the mass produced market price comparison . Iam getting more respect better income and more satisfaction , plus the customers following on are the sort I want .

My way of looking at it is nobody would go to a BMW garage and expect to pay Ford prices but if you compare they don't see the quality just the price .
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Old 25 July 2006, 15:41   #12
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You've picked yourself up a bad reputation on here (IMHO) because of all the splashing crap that flies about, and perhaps because you don't seem to have a marketing department to present a professional spin on things. Surely people looking for a boat like this are very likely to google search leeway

If I was in the market for a rib of your size/type etc then you would be on my list of trials because of the price. If you put it up too much then you will just be one of a long list unless you can convince people you have something special to offer.

If the boat does take its designs from someone else (I'm really not wanting to stir all that up again) whether a direct copy or very closely related then perhaps the solution is to do a deal which your "nemesis" seems to suggest would only be a few £100 per boat. I suspect the issues with its origins put more people off than concerns it is "too cheap".

If your conversion rate from demos is very high then you are doing well.

How sure are you that the guy didn't buy because you were too cheap and not for some other reason (including the possibility that he was a time waster who didn't have the funds to finalise the sale anyway)? The objections raised / reason given for not completing a sale is often not the true reason.

Pricing models need to reflect the value of the product not just the cost of production. If you are trying to build a "brand" reputation for quality it rarely goes hand in hand with low cost. If however you are trying to build a reputation for good well built boats at affordable prices then you need to make sure your prices don't creep up.

I think you are generally quite open about the prices of your boats - and I'm not sure your competition all take this approach. Perhaps there is a reason for this?

One thing that isn't clear on most builders (I can't remember if yours is or not) sites is that the price is for a basic hull, and A-frame, console, engine, rigging etc are extras. Its a bit like buying a car - where the on-the-road price is much higher than the "from..." price in the adverts. Perhaps you need to advertise some "package" prices which actually make your boats seem a bit more expensive?
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Old 25 July 2006, 18:07   #13
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And I'd like a package price for the 630 with a 150 etc please - before you get too expensive for us poor Welshmen!!

Ring or pm.
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Old 25 July 2006, 19:55   #14
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IMHO Lee,

If Bembridge outboards can sell your consoles for nearly twice what you do then why don't you put the prices up-he wouldn't be selling them at that price if he didn't think that's what they're worth.
It's quite funny that he was even using the same photo on his ad on B&O for a while as you were-that's why I came direct to you for mine.

I think that probably applies across the board.
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Old 26 July 2006, 13:52   #15
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Leeway Prices

Lee

I think you should raise the price up loads, so you can afford to do me an even cheaper deal on the next boat this winter.
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Old 26 July 2006, 14:29   #16
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I think your reputation needs repairing before you go stickinh up prices - same thing happened to my brother - he took over a resurant in Spain - turns out the people beofre him were crap - crap food , crap service etc - took him 2 yrs to repair the damage and get a good rep for food and service. in hindsight he should have changed the name on the restaurant. People who are happy with your products will keep spreading the word.
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Old 27 July 2006, 03:27   #17
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The difference in this case being that there hasn't been any crap service or crap pricing or anything other than a allegation of some issues over the development of the design (of which the quality is not in doubt).
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Old 27 July 2006, 07:40   #18
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Thankyou all for the possitive coments.
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Old 27 July 2006, 08:01   #19
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[QUOTE=Dan WashPeople who are happy with your products will keep spreading the word. [/QUOTE]

Could not agree more, we have a Print Business, we don't have a salesman, don't market the business, all our new customers come from word & mouth. recommendation and we are swamped with work...... thank fully
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Old 27 July 2006, 10:22   #20
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Quote:
Originally Posted by Lostboy
The difference in this case being that there hasn't been any crap service or crap pricing or anything other than a allegation of some issues over the development of the design (of which the quality is not in doubt).
agree..

We have 100% customer satisfaction with all our products.

The issue with the under side of our ribs being close to another hard top boat wouldnt put me off and does not seem to put anyone else off. 98% of ribs are copied in one way or another (but lets not go into that again)
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