A recent ruling by the Advertising Standard Agency (ASA Adjudication on Cycling Scotland - Advertising Standards Authority
) about Cycle Helmets in a road safety advert appears to suggest that the ASA are interested in proactively policing safety as presented via adverts.
Those of you who get upset about advertisers not showing correct use of kill cords (and possibly even life jackets) may want to consider complaining to the ASA.
Lets not turn this into a debate about whether the ASA has got the Cycle Helmet and Road Position issue right in the ruling - if you want to have that debate there are loads of cycling forums! Its not quite politics or religion - but is likely to result in similar levels of argument. The point is the ASA is apparently willing to tell advertisers to promote 'best safe practice'.