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Old 29 January 2014, 03:50   #1
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Kill Cords (and LJs?) in advertising... ASA interest...

A recent ruling by the Advertising Standard Agency (ASA Adjudication on Cycling Scotland - Advertising Standards Authority) about Cycle Helmets in a road safety advert appears to suggest that the ASA are interested in proactively policing safety as presented via adverts.

Those of you who get upset about advertisers not showing correct use of kill cords (and possibly even life jackets) may want to consider complaining to the ASA.

Lets not turn this into a debate about whether the ASA has got the Cycle Helmet and Road Position issue right in the ruling - if you want to have that debate there are loads of cycling forums! Its not quite politics or religion - but is likely to result in similar levels of argument. The point is the ASA is apparently willing to tell advertisers to promote 'best safe practice'.
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Old 29 January 2014, 05:21   #2
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Many years ago (around 1989/90) a mate of mine was a photographer for one of the cycling mags. They basically said they would not print any photos of cyclists without helmets, so in a very short space of time the whole sport started wearing them.

But that was when any image was via a mag. Now its via the internet and there is no control over that.

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Old 29 January 2014, 05:26   #3
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Originally Posted by Trimix View Post

But that was when any image was via a mag. Now its via the internet and there is no control over that.
Not unless the N.S.A. get there way

I'll go and get me tin foil hat
Member of S.A.B.S. (Lancashire Division)
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