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Old 20 May 2013, 17:17   #31
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Originally Posted by mister p View Post
some thoughts
I like the prop image, but the wording isn't quite right, maybe "If you don't wear your kill cord ....."
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Old 20 May 2013, 17:18   #32
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How about:

KILL CORDS SAVE LIVES
WEAR IT OR REGRET IT.

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Old 20 May 2013, 17:18   #33
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A brand "Kill Cord". Simple. Makes people ask "what's that?" Just what's needed. Then comedic, clever, gory on the back.
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Old 20 May 2013, 17:21   #34
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Okay, only a rough layout but here goes...

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Old 20 May 2013, 17:22   #35
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Could something like this be adapted?
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Old 20 May 2013, 17:27   #36
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Originally Posted by HUMBER P4VWL View Post
A brand "Kill Cord". Simple. Makes people ask "what's that?" Just what's needed. Then comedic, clever, gory on the back.
I like this. Insert it into a red warning triangle made of spiral killcord. 'Nuff said.
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Old 20 May 2013, 17:30   #37
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I like this. Insert it into a red warning triangle made of spiral killcord. 'Nuff said.
Yep, I'd go with that. Can anyone sort a graphic?
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Old 20 May 2013, 17:34   #38
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The bloody prop is a good image for the back of a T-shirt. It'd be better with a white or silver prop though, on a black shirt. Wording needs working on.
How about what I came up with earlier on it?
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Old 20 May 2013, 17:40   #39
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Before embarking on a campaign it would be normal to have a measure of the scale of the problem. You know the prop injury rate so thats a start, but do you know how many people don't wear their KC and why?

Knowing why is key. If its forgotten then you need the campaign to be in the driver's sight when driving. If its 'it'll never happen to me' then you need to look at education that lets them think it might. If its 'its a calm day' then the stats need to be explained. If its something else the education needs to know why... and work on that.

You also need to know your audience. Do they belong to a club or just turn up launch and return and go home? If they are a club then posters or T-shirts (walking posters) has potential. If they are not club people then how does a load of rib netters walking round in t-shirts help? By the time you get on a boat the T-shirt is covered with a jacket and a life jacket.

The RNLI lifejacket slogan was pretty key - "useless unless worn" - you want exactly the same message...

http://www.facebook.com/r.php?fbpage...46014573&r=111

Is maybe close but too many words...

BUT untill you know the audience you don't know the message. Check the RNLI useless unless worn adverts there are a whole range of messages aimed at different audiences all joined by a single bit of graphic design...
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Old 20 May 2013, 17:45   #40
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Quote:
Originally Posted by HUMBER P4VWL View Post
A brand "Kill Cord". Simple. Makes people ask "what's that?" Just what's needed. Then comedic, clever, gory on the back.
Nice idea. Perhaps add the tagline - "They'll thank you for wearing it"
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