I have brought two ribs in from SA over the last 4 years. Its pretty straightforward. Try and get the manucturer to supply you a 'waybill' with the value reflected much lower than you actually paid for it! I had no problem bringing into into Jersey as it is Vat free
You could circumvent the entire customs/vat implication bringing it in here and then 'driving' it across the channel 'secretly'.
A good person to assist you with these matters is Paul Lemmer (01883 622448 or email@example.com
).......nothing to do with this site, mind you.
Out of interest, who are you dealing with and have you bought or about to buy something?