Reply
 
Thread Tools Search this Thread
 
Old 13 June 2006, 03:28   #1
Member
 
Country: UK - England
Town: Lymington
Boat name: Farfetched
Make: Solent Ribs
Length: 6m +
Engine: 150hp Suzuki
MMSI: 235021048
Join Date: Apr 2004
Posts: 954
How to sell a Rib?

What do you think is the best route for selling the two ribs we had at Ribex?

We are intending to change engine manufacturer and console design for our final production Rib, especially since we are negotiating a key 'brand' endorsement from a High Street name, and will be selling this product to non-marine experienced buyers.

We have two ribs for sale which are in excellent shape. One has been the test bed on which we have carried out demos and ironed out all the bugs. The other has effectively zero hours but has been kept in development lock step with the demo.

They provide a great secure and soft ride, and are fully equipped with six jockeys. They would make an ideal family boat for this summer, or a great training boat with centre throttle, GPS / fishfinder etc.

Quite honestly, I would rather take a small loss on the sales and know that a family was having loads of fun out in them, or help out a training school by providing low cost boats, than have them sitting in a workshop!

Any help on how to sell them and what pricing strategy to adopt for a quick sale would be much much appreciated.

Thanks

Bruce
__________________

__________________
brucehawsker is offline   Reply With Quote
Old 13 June 2006, 04:45   #2
Member
 
Country: UK - England
Town: Portishead
Length: no boat
Join Date: Jan 2005
Posts: 13
Got any pictures?
__________________

__________________
andymp2000 is offline   Reply With Quote
Old 13 June 2006, 04:55   #3
Member
 
nugent's Avatar
 
Country: UK - England
Town: Bromsgrove
Boat name: Kick-Ass !
Make: PAC/Artic 22
Length: 6m +
Engine: 250hp Yamaha
Join Date: Nov 2003
Posts: 3,507
Prime Ex Demo £23,000 inc VAT

__________________
˜™
MY BIGGEST WORRY IS THAT MY WIFE(WHEN I"M DEAD)WILL SELL MY TOY'S FOR WHAT I SAID I PAID FOR THEM.
nugent is offline   Reply With Quote
Old 13 June 2006, 05:10   #4
Member
 
Hugh Jardon's Avatar
 
Country: UK - England
Town: Reading, Hants
Boat name: Juicy
Make: Sealine F43
Length: 10m +
Engine: 2 x 370hp
MMSI: TBC
Join Date: Sep 2005
Posts: 2,882
always ensure the engine is set up correctly on the boat rather than just rushing it out there for a show as i know that put some folks off, never go out there half cocked so to speak
__________________
Hugh Jardon is offline   Reply With Quote
Old 13 June 2006, 07:01   #5
Member
 
Country: UK - England
Town: emsworth
Boat name: the black stuff
Make: BALLISTIC
Length: 8m +
Engine: 2 x 200hp etec's
Join Date: Dec 2003
Posts: 446
call me cash waiting
__________________
RIVA is offline   Reply With Quote
Old 13 June 2006, 07:35   #6
Administrator
 
John Kennett's Avatar
 
Country: UK - England
Town: Brighton
Length: 3m +
Join Date: May 2000
Posts: 6,961
Quote:
Originally Posted by RIVA
call me cash waiting
Quote:
Originally Posted by brucehawsker
I would rather take a small loss


John
__________________
John Kennett is offline   Reply With Quote
Old 13 June 2006, 07:42   #7
Member
 
Country: UK - England
Town: emsworth
Boat name: the black stuff
Make: BALLISTIC
Length: 8m +
Engine: 2 x 200hp etec's
Join Date: Dec 2003
Posts: 446
L. O. L .
__________________
RIVA is offline   Reply With Quote
Old 13 June 2006, 14:54   #8
Member
 
Country: UK - England
Town: Lymington
Boat name: Farfetched
Make: Solent Ribs
Length: 6m +
Engine: 150hp Suzuki
MMSI: 235021048
Join Date: Apr 2004
Posts: 954
RIVA's humour is duely noted, as is JK's riposte.

And I accept Hugh's chiding! We learn from our mistakes!!

I won't comment on the reasons we had cavitation at the show, but rest assured it was a function of tight deadlines and less than perfect delivery times, rather than anything fundamental. The problems are cured - she has been tested exhaustively by two different helms since then, and everyone is comfortable the problem has gone - a function of propellor 'difficulties'!

I am in this game for the long term, and am happy to prove the naysayers wrong over that long term. But in the short term, for primarily business relationship reasons, we are keen to sell one or possibly both of the exisitng boats, and thus have the risk capital to build, based on our commercial experiences to date, a probably lower powered boat more accurately targetted at the newbie market. This will be sold in an entirely different way from the majority of the industry - excepting our good friend RIVA who is aleady ahead of us in this market and will prove worthy competition.

I was actually being serious about willing to take a loss - even a bigger than little one. It is not my aim to have capital tied up in boats in a workshop. I am open to offers - even from (especially from, to prove no hard feelings!) RIVA! I want people to use the boats and enjoy the summer!

But I genuinely want advice on how to sell the boats to the already marine audience OUTSIDE (yes there is a world outside) of RibNet!

And some advice on price to shift them!!



Cheers

Bruce

PS At least I am being open and honest about the realities of the business, and about our objectives and plans.
__________________
brucehawsker is offline   Reply With Quote
Old 13 June 2006, 15:32   #9
ADS
Member
 
Country: UK - England
Town: Dorset
Length: 4m +
Join Date: Oct 2003
Posts: 1,410
-Decent informative website with specs/ package prices on and keep it regularly up to date.
- Become a trade member on www.boatsandoutboards.co.uk perhaps have a banner on there.
-Advert is Sportsboat and RIB, RIB Int, BIBOA Riblines and maybe buyaboat or whatever its called.
-Lifestyle magazines, we get one called compass through our door, glossy magazine with houses for sales, articles, motoring and restaurant reviews, currently someone advertising package prices for the Stealth H2 boat which is basically the Stealth speed boat.
-Knock out a few letters and see if you can get it reviewed in any of the top rib magazines, Practical Boat Owner may also be worth a try.
Best of luck with it,
__________________
ADS is offline   Reply With Quote
Old 13 June 2006, 15:35   #10
Member
 
Country: UK - England
Town: Newquay, Cornwall.
Boat name: None :(
Make: None :(
Length: 5m +
Engine: None :(
MMSI: None :(
Join Date: Jun 2005
Posts: 1,280
hi bruce

I'm glad to hear you sorted out your ventilation problem you had at the show - it was a great looking boat - I really wanted to see how she handled now you got the problem sorted...

hope I'm not stating the obvious but have you advertised them in boats and outboards... pretty much anybody looking for a boat tries on there.

a small tip when placing ads with them - every week or few weeks - drop the price by a few pounds and you ad will be put back to the start of the listings rather than disapearing off into the distant high page numbers

if I didn't have such a new boat I would have been interested myself - subject to a sucsesfull sea trial (thrashing)

good luck...
roycruse is offline   Reply With Quote
Old 13 June 2006, 17:03   #11
Member
 
Country: UK - England
Town: Lymington
Boat name: Farfetched
Make: Solent Ribs
Length: 6m +
Engine: 150hp Suzuki
MMSI: 235021048
Join Date: Apr 2004
Posts: 954
http://www.boatsandoutboards.co.uk/view/F103212/


http://www.boatsandoutboards.co.uk/view/F103210

Just taken Roy's advice and dropped price by a bit!

Any criticisms / suggestions as to how to improve the advert?
__________________
brucehawsker is offline   Reply With Quote
Old 13 June 2006, 17:23   #12
Member
 
Country: UK - England
Town: Lymington
Boat name: Farfetched
Make: Solent Ribs
Length: 6m +
Engine: 150hp Suzuki
MMSI: 235021048
Join Date: Apr 2004
Posts: 954
and on ApolloDuck, and on MTM / Boats-for-Sale, and on RibNet

Anywhere else?

Please give me feedback on price, guys and gals!!!!!
__________________
brucehawsker is offline   Reply With Quote
Old 13 June 2006, 18:49   #13
ADS
Member
 
Country: UK - England
Town: Dorset
Length: 4m +
Join Date: Oct 2003
Posts: 1,410
Bruce, I aways try to market/ sell the boat as much as possible in the advert, heres the one for a rib I sold.

Avon 4m RIB

This much loved boat is now regrettably for sale due to owner now away at university.
Manufactured by Avon and in sound condition for its year this represents a very good first boat, it is fitted with mint condition Suzuki 40HP which provides enough power to put a smile on your face and more than capable of towing toys or a skier.
The hull itself is in good sound condition with the tubes being professionally overhauled last season including having all new valves these therefore do not leak at all.
The Suzuki outboard is very reliable and a good starter, it features electric start (and pull start) has power tilt, good Suzuki controls, new kill cord switch and teleflex no-feedback steering. The engine is flushed through with fresh water after every use and I had the engine professionally serviced at the end of last season and given a clean bill of health by the marine engineer, it is ready to go!
The complete package is sat on a Hallmark trailer with brand new wheels and tyres. The summer is fast approaching and this excellent little package will get you on the water and provide you a lot of fun for a relatively small outlay it will also fit in a conventional sized garage and can be launched by hand.
Ready to go, just add water! Offers welcome, located in Christchurch. Dorset.

•Grey Hypalon tubes on white hull.
•Recent white two-man Outhill jockey consul with s/s backrest.
•4 lifting eyes for davit stowage.
•Late 90's Suzuki 40hp, power tilt, electric start all in very good order. Engine is 2-stroke with oil injection, therefore no pre mixing the oil and fuel. Complete with dash mounted oil gauge with low-level alarm, overheat alarm etc.
•2x 25 litre fuel tanks one new.
•Auto bilge pump
•Galvanised Hallmark trailer, with two brand new wheels.
•New Teleflex Speedo with backlight.
•New navigation lights just fitted.
•Good marine battery in battery box with isolator switch located inside console.
£**** ONO


Similar format for a speed boat I also sold:

12' Marina speedboat complete with Johnson 35hp and sound road trailer.
In the time I have owned it the boat has been sanded down and repainted, the stringers in the floor replaced and re-glassed professionally to give this hull years more service and to give it a tidier appearance.
The interior has been reupholstered with marine grade carpet and has had a pair of new matching seats costing in excess of £100. The boat can seat four comfortably, and gives a dry ride.
Engine is a good starter and is ultra reliable, manual start and manual trim, so nothing to go wrong or any electrical hassles to ruin a days boating.
This year Johnson specialists South Coast Outboards have given it a full service including new impeller and have replaced the engine mounts along with giving it a clean bill of health.
Included is a 22 litre fuel tank, NEW 2005: navigation lights, switch panel, bilge pump, all powered by a new marine battery.
The summer is fast approaching and this excellent package will get you on the water and provide you a lot of fun for a small outlay, ready to go, just add water! Offers welcome.


Feel free to chop and change, boats and outboards don't appear to give a word limit.
__________________
ADS is offline   Reply With Quote
Old 13 June 2006, 19:23   #14
Member
 
Country: UK - England
Town: Lymington
Boat name: Farfetched
Make: Solent Ribs
Length: 6m +
Engine: 150hp Suzuki
MMSI: 235021048
Join Date: Apr 2004
Posts: 954
Thank you Alex, will give it a go after weekend
__________________
brucehawsker is offline   Reply With Quote
Old 14 June 2006, 03:45   #15
Member
 
Nick Hearne's Avatar
 
Country: UK - England
Town: Bucks
Boat name: Blue & Ding Dong
Make: Ribeye,SR4 & Bombard
Length: 6m +
Engine: 115,50 & 15Hp Yams
Join Date: Feb 2004
Posts: 3,246
If you really want to shift them quickly get them on EBay
Seriously if you sell them great but if not you will still be showing your boats of to a very large target market
Get some links in to other photos & the video footage you have!
One other comment for the future is put a double A frame on the back as the single just looks mien!
__________________
Nick Hearne is offline   Reply With Quote
Old 14 June 2006, 05:14   #16
RIBnet supporter
 
Nauti Buoy's Avatar
 
Country: UK - England
Town: West Wittering
Length: no boat
Join Date: Jun 2004
Posts: 1,447
Quote:
Originally Posted by Nick Hearne
If you really want to shift them quickly get them on EBay
Seriously if you sell them great but if not you will still be showing your boats of to a very large target market
Get some links in to other photos & the video footage you have!
One other comment for the future is put a double A frame on the back as the single just looks mien!
Yes agree with EBAY, have sold both Ribs previously on EBAY, prior to close of sale and for the full asking price. Does get a very good viewing audience plus lots of pics helps a lot.
__________________
richard@kidzrides.co.uk
Mobile: 07885 487777
Nauti Buoy is offline   Reply With Quote
Old 14 June 2006, 05:26   #17
Member
 
Country: UK - England
Town: emsworth
Boat name: the black stuff
Make: BALLISTIC
Length: 8m +
Engine: 2 x 200hp etec's
Join Date: Dec 2003
Posts: 446
Bruce if you are going to build a brand don’t put it on e bay
Providing your business plan has not changed
If you still want to sell NEW boats to the market you are thinking of
That’s why Mr Bentley and mr bell jet ranger don’t sell on e bay

There is no quicker way to devalue your product in the market
Now I would normally charge for this advice

Riva
__________________
RIVA is offline   Reply With Quote
Old 14 June 2006, 06:01   #18
Member
 
Richard B's Avatar
 
Country: UK - England
Town: Devon
Boat name: White Ice
Make: Ranieri
Length: 5m +
Engine: Suzuki 115hp
Join Date: Jul 2002
Posts: 5,015
Quote:
Originally Posted by RIVA
...if you are going to build a brand don’t put it on e baY...That’s why Mr Bentley and mr bell jet ranger don’t sell on e bay...

There is no quicker way to devalue your product in the market
Now I would normally charge for this advice

Riva
I don't agree.... brands can be marketed on Ebay, it's tactics that are important. Take the example of HP - they distribute their refurbished returns via Ebay, as do other technology manufacturers. These are hige manufacturers with enviable reputations. They use appropriate channels for the goods. Mr Bentley and Mr Jet Ranger don't use Ebay because it would be a waste of time and their brand is already established. The likelehood of someone searching for a bargain iPaq on Ebay is very high, but a bargain new Bentley Continental GTC or Jet Ranger 206B-3 is very low I think. However, an ex demo 6.5m RIB? Yep, I reckon Ebay would provide quite a few hits from interested bidders.

If you charged for that advice, I reckon a refund would have been in order!
Richard B is offline   Reply With Quote
Old 14 June 2006, 06:04   #19
Member
 
Country: UK - England
Town: emsworth
Boat name: the black stuff
Make: BALLISTIC
Length: 8m +
Engine: 2 x 200hp etec's
Join Date: Dec 2003
Posts: 446
i did stress NEW not used

i forgot just how sucsesfull a buisness man you are richard and just quite how many 100s of ribs you sell per year sorry my mistake i can only apolagise for my stupidness
__________________
RIVA is offline   Reply With Quote
Old 14 June 2006, 07:18   #20
Member
 
Richard B's Avatar
 
Country: UK - England
Town: Devon
Boat name: White Ice
Make: Ranieri
Length: 5m +
Engine: Suzuki 115hp
Join Date: Jul 2002
Posts: 5,015
Quote:
Originally Posted by RIVA
how many 100s of ribs you sell per year
That's not the point... remember a few years ago the Post Office decided to change its name to Consignia. This "rebranding" had the backing of managers and directors who had many years in the postal delivery business behind them. They thought it was a great idea and spent a fortune doing it. To the rest of the UK population it was patently obvious that this was the most stupid thing ever considered, and the rebranding was a spectacular failure. Never underestimate the value of an opinion from outside the industry.
Quote:
Originally Posted by RIVA
i can only apolagise for my stupidness
Apology accepted
__________________

Richard B is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




Copyright 2002- Social Knowledge, LLC All Rights Reserved.

All times are GMT -5. The time now is 21:09.


Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
×