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Old 14 June 2006, 16:24   #51
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Quote:
Originally Posted by brucehawsker
......I think Shark, hence Bananashark, or Mako, or evil bugs, hence Scorpion, are just the 'wrong' names for such a female vetted purchase.....
But something neutral like 'Hawsker 650' would pass vetting and it doesnít have any tacky connotations like prime rib does....... well probably not Des
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Old 14 June 2006, 16:35   #52
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Bruce,

I just did some informal market research for you with the missus.

She suggested that Scorpion and Tornado were macho names, and didn't do anything for her but didn't put her off.

Bananashark is just "stupid" (sorry Cookee - but I tend to agree - but then we're not really in your target audience!).

Ribeye and primerib - she thought I had made up, and were meant to be on the BBQ at the end of a good days boating...

HTH - although I have to say we probably don't fall into your target buyers either - are you sure that all your buyers need approval from the wife to buy? as I understand it you are trying to appeal to people with money and time to spare - in my experience those factors are eliminated by having a wife ,

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Old 14 June 2006, 18:18   #53
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Quote:
Originally Posted by brucehawsker
I am intrigued. I think the lifestyle / non-marine purchaser is going to have to get his purchase past his wife. Am I the only person on RibNet who will admit to suffering occasional undue influence from a female partner when it comes to capital expenditure ?

I think Shark, hence Bananashark, or Mako, or evil bugs, hence Scorpion, are just the 'wrong' names for such a female vetted purchase.

Raw speed is also the wrong sales button.

Soft ride, security, safety, dry ride, cool looks (not industrial).... these seem to me to be the key selling points.

But am I wrong here?
Quote:
Originally Posted by tcwoxrere
If I was spending 20k+ on a rib, and my better half had any influence, the 20k+ wouldn't be spent on a rib, but on something with a cabin and a little luxury..
From your very orginal thoughts on this Bruce, I got the impression you wanted to be aiming at people where this was a 'fun' purchase and cost (but not VFM) wasn't really a factor. If that was essentially a male audience (95%+?) then it would be where matey had the cash to spend regardless of his better half's approval.

There's two hurdles - one is convincing people that a RIB is a great idea (over all the other exciting things they might choose) and then letting them know that yours is the one they want. If you want your target audience, you probably need to be working on these two simultaneously.

Mr Jardon has lots of good points.

Prime Rib is not a great name. You have to decide v. quickly on an alternative or just go with it. Like it or not, the web search thing IS a big deal these days. You will never get past all the steak houses and recipes. Time for a RibNet comp . . . free boat to the winner (you did say you'd take a loss and you'd end up with a keen promoter)

BTW gArfie, this approach is called viral marketing by the e-nobbers. I think this is because it's usually aimed at 18 years olds and you'll probably get herpes if you take part.
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Old 15 June 2006, 03:03   #54
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Originally Posted by Hugh Jardon
......i have over 25,000 hits of my build, that is the highest hit thread ever outside show us your boat!!!
Beat you...ner

I think most of the people you'll be targetting bruce will ultimately be after a swanky sports boat like a maxim or regal etc. so you'll have to persuade them that your ribs are a better bet! I think sportsboat and rib mag would be a good one to advertise in as it seems to be stocked in far more newsagents than RI and is probably more likely to be picked up by someone who has some spare money to blow on a fast, fun boat.
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Old 15 June 2006, 03:16   #55
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How much you going to sell far fetched for Bruce !
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Old 15 June 2006, 06:19   #56
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Quote:
Originally Posted by brucehawsker
I am intrigued. I think the lifestyle / non-marine purchaser is going to have to get his purchase past his wife. Am I the only person on RibNet who will admit to suffering occasional undue influence from a female partner when it comes to capital expenditure ?

I think Shark, hence Bananashark, or Mako, or evil bugs, hence Scorpion, are just the 'wrong' names for such a female vetted purchase.

Raw speed is also the wrong sales button.

Soft ride, security, safety, dry ride, cool looks (not industrial).... these seem to me to be the key selling points.

But am I wrong here?
Hi brucehawsker I think you are correct in some of your statement but at the risk of sounding like a chauvinist male pig when you allow women to become involved in the buying process suddenly girl lie things like names colour and shape all of a sudden become very important rather than performance capability, practicality horse power and all the other macho stuff personally and I stress its only my opinion the name Prime rib is to close to the Ribeye name which leaves me completely cold it may be a little to late to change the name but if not then I would definitely consider doing so because when it comes to buying toys if you let the ladies in you will probably head down to the Rib shop and end up at DFS buying a new piece of furniture men tend to buy toys not with there partners consent because itís a want not a need and names throughout the Rib range evoke thoughts not of food but adventure Delta, Tornado, Ballistic, Scorpion, Revenger, Ocean Dynamics , Prime rib, Cobra, Osprey, Prime rib does it really work ( just a thought) but on the positive side the rib looks fantastic maybe I should have started with that statement because it looks a fine piece of equipment and I donít want to sound negative about it as for selling them if all you are looking for is to get rid get the cash quick and forget them and move forward E bays a good option good luck with it all
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Old 15 June 2006, 06:58   #57
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Quote:
Originally Posted by brucehawsker
..... cool looks (not industrial).... these seem to me to be the key selling points.

But am I wrong here?
What's wrong with "Industrial" ..?.

...Hasn't stopped some of the "big boys" selling as many RIBs as they can make....
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Old 15 June 2006, 07:35   #58
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Quote:
Originally Posted by brucehawsker
Soft ride, security, safety, dry ride, cool looks (not industrial).... these seem to me to be the key selling points.

But am I wrong here?

Call it the RayBanMarshmallowUmbrellaPadlock then

Cool looks, soft ride, dry and secure all in one name

and I bet you can get www.raybanmarshmallowumbrellapadlock.com too
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Old 15 June 2006, 10:46   #59
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Originally Posted by MikeCC
you'll probably get herpes if you take part.

i fink itts de uvver waiy rownd yew nobbur. i ovaherd dat broosy inn de pubb saiy dat ifn de ribnobburs wudunt bi iz ribbs hee oped thay wud orl gett de clapp.

enywaiys ifn broosy wonts hee cann yewse de gArfish brannd naim. sleak, fasst an silviry an yew wudunt lyke a powke inn de fkin iye wiv itts snowt.

wee orlso doo a raynj ov deesiner donkiy jakkits, steal towcapt bewts. sollid gowld nukkuldustirs an 316 grayde flikk nives forr ower disernin clyents.

heer iz de lowgo

gaRf
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Old 15 June 2006, 11:31   #60
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http://www.boatsandoutboards.co.uk/view/F104350
http://www.boatsandoutboards.co.uk/view/F104349

Thats much better
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