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Old 14 June 2006, 07:39   #21
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Originally Posted by Richard B
I don't agree.... brands can be marketed on Ebay, it's tactics that are important. Take the example of HP - they distribute their refurbished returns via Ebay, as do other technology manufacturers. These are hige manufacturers with enviable reputations. They use appropriate channels for the goods. Mr Bentley and Mr Jet Ranger don't use Ebay because it would be a waste of time and their brand is already established. The likelehood of someone searching for a bargain iPaq on Ebay is very high, but a bargain new Bentley Continental GTC or Jet Ranger 206B-3 is very low I think. However, an ex demo 6.5m RIB? Yep, I reckon Ebay would provide quite a few hits from interested bidders.

If you charged for that advice, I reckon a refund would have been in order!
Sorry Richard, disagree wholeheartedly. Ebay is great for many products and companies, but not a start up with no brand trying to sell a luxury product.

The Prime Ribs brand isnt established (IMHO from a marketing perspective, the brand name chosen is also weak) and for any decent (non commodity) manufacturer, one of the key considerations is building up a reputation for quality, longevity and protecting residual values of your products. Selling new RIBs on eBay hinders all of these when you are in a start up, premium product environment.

The analogy of HP is a false one - firstly, HP have established significant brand equity that means they can pretty much sell through whichever channel they choose - secondly their price point for recon equipment isnt anywhere near that of a new Prime RIB. I'd be surprised if HP started selling new high end Alpha servers via ebay anytime soon or chosen it as a channel if they were starting today.
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Old 14 June 2006, 09:12   #22
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yes as i chew on my snickers bar i can see your point richard

by the way what was it called berfore snickers
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Old 14 June 2006, 09:22   #23
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As an interested observer in this discusion I would love to hear what you guys would advise BananaShark to do - we have an established racing pedigree and in a totally different (for now) market to Prime, but only 1 year older in the leisure market and a more expensive product!

By the way conflicting opinions / advice is fine with me!
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When a boat looks that good who needs tubes!!!
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Old 14 June 2006, 09:46   #24
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Dare I say it but maybe RIBs should be promoted to non boaty people - much as PWCs are.

Having driven my RIB very briefly so far it is far more fun than a Ferrari - and yes I am speaking from experience.

Maybe glossy mags etc - things like FHM and even car mags. Sadly such advertising does NOT come cheap but there are ways around it. Freeby rides to mag editors and photographers etc along with other FREE marketing can work wonders.
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Old 14 June 2006, 09:46   #25
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Quote:
Originally Posted by Cookee
As an interested observer in this discusion I would love to hear what you guys would advise BananaShark to do - we have an established racing pedigree and in a totally different (for now) market to Prime, but only 1 year older in the leisure market and a more expensive product!

By the way conflicting opinions / advice is fine with me!
Cookee, I will take it off your hands, if you need to get shot of it!

By the way you really should not block the forecourt at the Texaco station at Malborough with your Merc when you are getting you lunch!
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Old 14 June 2006, 10:08   #26
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Bruce if you are going to build a brand donít put it on e bay
Agree with you there RIVA. If you're selling a brand new product, wacking it on ebay makes it look like you're struggling to sell your ribs, especially if you're just starting out (even if it does give you more coverage and results in sales). Build the brand by getting as much coverage in glossy mags and building lots of hype. Get RIBs out on the water with branding all down the side (even if it means leaving farfetched at home!) all over the solent for the whole summer (especially for things like cowes week). Make it exclusive and make it appeal as "the brand to have" for those fairly well off "non boaty" types you are targeting.

I would stay stay clear of ebay and its associated fraudsters and scumbags.

Oh, and get some hot women to lounge on the seats for brochure piccies

Edit: Its all about getting the name known. At the IOW festival, Carling were exchanging (for free) ANY warm can of un-opened beer for a 500ml chilled can of carling, just so that as many people as possible had a can of carling in there hand for photos, tv etc. God knows what they did with the thousands of cans they collected!

Another thing I noticed when nosing about in the RIB at RIBex...always use nice big penny washers under the self tappers when screwing the jockeys down...attention to detail is very important in my opinion!
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Old 14 June 2006, 11:07   #27
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I may have read this wrong, but reading between the lines I toke it the Bruce needs to sell the boats on quick as poss for cash flow!
If so get shot on eBay & get the right stock in & get marketing!
Sell farfetched & use one of you own products not someone else's!!!
Every time you are out on the water you will be getting free advertising & not endorsing someone else's
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Old 14 June 2006, 11:18   #28
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From my little knowledge of business at GCSE level, one thing I have learnt is that the directors members of the comapny need to have faith in the product. I agree with Nick here, sell farfetched, plaster one in graphics and get the name out make sure everyone knows its a PRIME rib. That way you can enjoy yourself whilst promoting your business.

Freddie
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Old 14 June 2006, 11:33   #29
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From my little knowledge of business at GCSE level, one thing I have learnt is that the directors members of the comapny need to have faith in the product. I agree with Nick here, sell farfetched, plaster one in graphics and get the name out make sure everyone knows its a PRIME rib. That way you can enjoy yourself whilst promoting your business.

Freddie
and change the name.
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Old 14 June 2006, 11:36   #30
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Thank you for all your input. Donutsina, please tell me why you view the brand name as weak.

I agree that selling a new boat on e-bay is more risky in marketing terms than an ex-demo.

I am also interested, SlimTim, in the comment about self tappers and washers on the jockeys. Please elaborate?

Any other criticisms / suggestions / corrections much much appreciate. It is the only way we can improve our offering.

And, codprawn, that is precisely our business model.

Keep ideas coming, especailly on PRICE

Thank you.

Bruce
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