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Old 17 November 2008, 11:54   #1
GED
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Earls court

Any one bothering to go to the show next week
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Old 17 November 2008, 12:22   #2
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Yes, we are exhibiting.

I think it has found its feet a bit more this year, a bit of re branding and its targeting the smaller boats and watersports
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Old 17 November 2008, 12:34   #3
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Absolutely, I like to think of it as hammering another nail into LIBS coffin.
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Old 19 November 2008, 03:46   #4
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Yes, we are exhibiting.

I think it has found its feet a bit more this year, a bit of re branding and its targeting the smaller boats and watersports


Sorry Doug Looking at the replys to this thread, do you think you might be wasting your time
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Old 19 November 2008, 05:12   #5
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I'm Going on the Thursday. Cougar have my Rib on display... (don't touch)..
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Old 19 November 2008, 06:16   #6
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Sorry Doug Looking at the replies to this thread, do you think you might be wasting your time
Not sure what you mean the couple of replies to this thread seem quite positive. It may be that not many Ribnet members visit, there was only a few came by the stand last year to say hello. Then again only 2 actually came and said hello at Southampton this year. The majority (but not all) of Ribnet members are not looking for further training, a lot of them are pretty clued up already. Obviously we will welcome Ribnetters with open arms onto the stand but there are a lot of people new to boating who have not been lucky enough to find this site. These are the people that want to talk to us.

Obviously economic climate being what it is we are not expecting masses of sales. The show itself is still fairly new and working hard to establish itself. 18 months ago everyone said it would not happen and they would never pull it of, and they did. After the first show everyone said it would not manage a second year. Well we are a week away and itís all set to go ahead.

Although we did not take as many credit card sales last year as I had hoped, the overall result was worth it for us. Late November is a pretty quiet time of year; we only need one freelancer and one full timer running courses at the centre while the rest of the team are in London. A 5 day show is quite manageable and itís a good time of year for Christmas Shopping.

I believe quite strongly that we have to put ourselves in front of potential customers and show them our product some how. Some companies rely on magazine advertising, some on pay per click campaigns and some on boat shows. The nice thing about a show is potential customers can actually talk to us face to face, in some cases they can meet the person who will later teach them and they can compare us with other centres at the show very easily. Although we have not been doing shows for that long I have found they work quite well for us. We have a wide enough range of products (power, sail, big boat, little boat, UK, overseas, charter, training, holiday) that we can offer something to most visitors.

I will be the first to admit that the down turn in spending has got us all worried but there are still people looking for training and their will continue to be.

What it really comes down to though is even if the show is quiet, what else would we all be doing on the last week of November anyway?
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Old 19 November 2008, 07:18   #7
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...............................
I believe quite strongly that we have to put ourselves in front of potential customers and show them our product some how. Some companies rely on magazine advertising, some on pay per click campaigns and some on boat shows. The nice thing about a show is potential customers can actually talk to us face to face, in some cases they can meet the person who will later teach them and they can compare us with other centres at the show very easily. Although we have not been doing shows for that long I have found they work quite well for us. We have a wide enough range of products (power, sail, big boat, little boat, UK, overseas, charter, training, holiday) that we can offer something to most visitors...................
Couldn't agree more Doug. I did 10 Earls Court boat shows - in the days when it was THE boat show - as well as others, selling our sailing holidays and courses. It's much easier for a newcomer to sailing/boating to make a decision on booking a holiday/course if they've met their skipper and talked about what goes on. After all, for those used to 'normal' foreign holidays, it takes some courage to book precious holiday time on a small boat in the UK and live in it for a week with a bunch of strangers.

We never took that many bookings actually at the shows, and some would say therefore that they were a dead loss, but like you, I'm a great believer in personal contact. We always asked our guests where, how and why. 15-20% had spoken/seen us/picked up a brochure at the boat show - sometimes several years earlier. By the time I decided to 'retire' (Instructor burnout), we had bookings 18 months in advance, so we became very busy and it took 2 years to stop. I've no doubt that boat shows played a big part in our success. Good luck this year.
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Old 19 November 2008, 08:31   #8
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I went last year and although I was disappointed that it was not "like it used to be" I still think it was worth the visit and I will go again this year. I have never been to LIBS, it doesn't seem all that popular and it's not the best of journeys for me so I am hoping that people will continue to support the Earls Court Show and make it a viable alternative.
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Old 19 November 2008, 12:59   #9
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It may be that not many Ribnet members visit, there was only a few came by the stand last year to say hello. Then again only 2 actually came and said hello at Southampton this year.
I went last year (Thanks Doug) and did pop by but the Top man himself was always chatting to customers/people but did speak to his collegues on the stand.

I would pop by stands if they weren't busy and free to chat but I think even at Southampton Stormforce had people all the time. (I think thats cos I go on Saturdays)


To Add, I believe that if you are one of the few companies that are at a show, then people will get to see you and are able to chat to you. If you are not there then the only way people can get to see you is when they have booked on a course they have found via the net. So Yes i believe if you want customers (from a RYA courses person) get yourself into the shows to inform people who you are and what you do.

(my 2p over!!)
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Old 19 November 2008, 16:45   #10
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Originally Posted by Doug Stormforce View Post
Not sure what you mean the couple of replies to this thread seem quite positive. It may be that not many Ribnet members visit, there was only a few came by the stand last year to say hello. Then again only 2 actually came and said hello at Southampton this year. The majority (but not all) of Ribnet members are not looking for further training, a lot of them are pretty clued up already. Obviously we will welcome Ribnetters with open arms onto the stand but there are a lot of people new to boating who have not been lucky enough to find this site. These are the people that want to talk to us.

Obviously economic climate being what it is we are not expecting masses of sales. The show itself is still fairly new and working hard to establish itself. 18 months ago everyone said it would not happen and they would never pull it of, and they did. After the first show everyone said it would not manage a second year. Well we are a week away and itís all set to go ahead.

Although we did not take as many credit card sales last year as I had hoped, the overall result was worth it for us. Late November is a pretty quiet time of year; we only need one freelancer and one full timer running courses at the centre while the rest of the team are in London. A 5 day show is quite manageable and itís a good time of year for Christmas Shopping.

I believe quite strongly that we have to put ourselves in front of potential customers and show them our product some how. Some companies rely on magazine advertising, some on pay per click campaigns and some on boat shows. The nice thing about a show is potential customers can actually talk to us face to face, in some cases they can meet the person who will later teach them and they can compare us with other centres at the show very easily. Although we have not been doing shows for that long I have found they work quite well for us. We have a wide enough range of products (power, sail, big boat, little boat, UK, overseas, charter, training, holiday) that we can offer something to most visitors.

I will be the first to admit that the down turn in spending has got us all worried but there are still people looking for training and their will continue to be.

What it really comes down to though is even if the show is quiet, what else would we all be doing on the last week of November anyway?

Sorry Doug didnt mean it like that ,with just only a couple of replys in a few days got me wondering- whether to bother going...I know there is a down turn in the spending but some people still have some money to spend and in my case having just sold my boat, the new one out of the mould, I need to get stuff for it.
I Hope you do well at the show and maybe you can post some picy's
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