Sadly I have to agree with both of Whiteshoes posts (on this thread and here http://rib.net/forum/showthread.php?...0&pagenumber=9
). And restate my point on the other thread.
RIB International is a professional operation run to make a profit. I envy Hugo inasmuch as he has managed to combine hobby and business succesfully when most of us have jobs that are much less fun than mucking around in boats but are a neccessary evil.
As a professional, profit making organisation, RI should be about fulfilling its customers wants. That means being ahead of the game, researching and writing new articles, features, scouring the globe for information of interest and, forgive the expression, being "ahead of the curve". A subscriber or casual purchaser should open each issue and savour the contents, feeling happy that their £3.50 (or whatever) has been well spent.
Asking people what they want to see in the mag is justified. Attempting to justify the paucity of content because the consumers don't contribute is not. And let us not forget this is a bi-monthly magazine so the RI team only have to find sufficient content for 6 issues a year not 12!
I appreciate this all seems a bit personal Hugo and Jo but thems the breaks. When I get negative feedback on the performance of the business I run I have two choices. Take it personally and get upset or improve the performance of my business unit to address the concerns. The former course will ultimately end in unemployment so I choose the latter!
I recommend that you have a look at the forums on the www.ybw.com
site for Motor Boat and Yotting, PBO etc. There is often very frank feedback on the quality of content, nature of features and closeness of the magazines to their advertisers. Perhaps if a similar mechanism to this forum was available via your own website (which promises much and delivers little) then the perceived harsh critiscm here would not have come as such a surprise.
I would love to return to the fold as a RI subscriber. I would love to read a RIB Magazine that I feel is worth the money. I am not alone. A point worthy of note?!