Originally Posted by BLACKSTORM
Any way what about names for the new business?
I don't think a name is going to make or break your venture, but here are some thoughts:
(1) it should be easy to remember, you don't want people who have already encountered your business having problems finding you.
(2) I'd suggest you go for a name that says what you do! e.g. North Wales Boat Charter (whilst not the most exciting name) will mean more to new customers than Blackstorm Boats.
(3) Think about domain names - they don't need to match the business name, but people who know you will assume that "Blackstrorm Ltd" has an address something like blackstorm.com or maybe blackstormboats.co.uk rather than welshboatcharter.com.
(4) With my understanding of how google's page rankings work, then "welshboatcharter.com" is likely to rank higher than "blackstorm.com" for things new customers will actually search for even if both had identical content. This is two fold, firstly google rank actually includes the words in the URL and their match for the search terms, but also because google looks at the words people use in their links, and most people are lazy and just use the url itself!
(5) try to make your name distinct from other competitors - not only could you get yourself in legal problems (e.g. if there is a "North Wales Charters" and you formed "N. Wales Charter Company) - but you also don't want people who were actually looking for you to end up at your competitors.
So all in all something like "Holyhead Charters" would probably server you as well as some "clever" name. [note if your average customer uses the word "Hire" rather than "Charter" in their vocabulary then "Holyhead Boat Hire" might be better!]