I bought an Elite 4 this week from Force4 as per the link here.
Lowrance Elite-4 Chartplotter and Fishfinder with FREE Sun Cover - Only £159.95 - Force 4 Chandlery
When I turned it on, the on screen map is of the US, not UK. After a short while my current coordinates appeared, but the basemap was still US.
I checked the box and there is a small sticker stating "North/South America."
Have I been sold a wrong region unit? I haven't contacted Force4 yet but will try then tomorrow, I just warned to check if I was missing something simple?
Cheers in advance