Originally Posted by codprawn
I am sure they would sell far more if they stuck the Yaesu badge on them!!!
Maybe and maybe not.
In the early 90's Yaesu brought the "Standard" name from its owners in the US.
Both Vertex Standard and Standard Horizon were very well known brands in the US.
The US market is huge and many companies look to the US before the rest of the world.
With this in mind the brands were split.
To give you and idea of how important the US market is look at this.
Whilst at Icom, Icom UK was the second largest distributor, second to the US.
At the time of the M1V the US sold as many of these in a month as we sold in a year!!!
So as you can see it is a very important market to all companies.