Originally Posted by whiteminiman
The reason they are named like that... is they don't have to change so much of the labelling/branding when marketing in non-English speaking countries.... it's pretty pronounceable no matter where you are from.
But, yeah... it sounds stupid... but it is good stuff.
I know that but with products like Cif - Olay - Snickers and Starburst they were already very well known names that had a fortune spent getting them recognized - then they changed the names. Then they have to spend a fortune adverttising them again and get all the packaging changed etc etc.
Even the mighty Coca Cola coked up big style and changed the formula to make it more modern - they only put it back after a public backlash - you just don't mess with a classic!!!
They actually used Swansea as a test marketing area - my mother ran a shop and loads of people complained so she took it up with Coca Cola themselves - we had a rep call saying that they thought nobody would notice the diffeence etc - ended up giving us about a years supply free!!!
Then there was the idiot who spent millions changing BP's logo - only for it to be changed back again. How do these people stay in jobs I wonder?