People often pay through the nose for stuff on e-bay - just 'cos they assume its cheap (and generally know someone who has had a bargain before), and can't be bothered looking around for a deal.
I know someone who sells bike stuff, and on their e-bay advert is a link to their website - where they sell the kit directly. They were hoping to use their e-bay listing more as an advert than aiming to sell all their gear directly through e-bay. However - people don't even click on the link!! And pay more in the auction than if they went direct to the site - how idle!!??!!
D...