Originally Posted by Stuart1975
I don't get a company like Evinrude who seem to have as one of their main sales points that you choose your colour. It just seems flaky/ desperate as a selling point for a big company ?
I cant even see they have a stand at the Southampton show ? why haven't they got one this year ?
Given that most people buy cars on looks, brand and colour as much of not more than the mechanics not sure why boat engines would be any different. If all the rib builders declared grey was the most practical or orange the safest don't you think there would be a market for people who want to choose their own tubes? Same argument really - surely the hull, the build quality, the fabric, the ergonomics are all more important. It is a highly competitive mature market though and marginal differences are the differentiators.
Do you know what it costs to build a credible stand the size you would expect, get stock etc there, staff it etc. And they don't sell direct so you can't even tangibly measure the upside. Alternatively you can subsidise demo engines on builders boats, winning you support from them letting people see / try them afloat for probably a fraction of the cost.