Originally Posted by bogib
IBI released news from BRP that Johnson outboards will not be produced in 2008 and will be taken out of the market, so end of story for Johnson and BRP will concentrate on Evinrude“s E-Tec.
Clarification on Johnson outboard story yesterday
By IBI Magazine
IBI reported yesterday that Johnson outboards had ceased production. While that is true, a BRP representative pointed out that the company had already released that information last year. It also said in a statement that it would continue to support the brand.
"BRP stopped manufacturing Johnson two-stroke engines in May of 2006," said Christine Schultz, senior public relations coordinator, in an email. "That same year BRP offered the last model year for Johnson four-stroke engines (model year 2007)." Schultz said that no Johnson outboards have been manufactured since July 1, 2006.
"However, we will continue to own and maintain the Johnson brand," Schultz added. "The Johnson brand is a very valuable asset and we are evaluating many opportunities to continue to use it in the future, beyond what the current application is."
Schultz said that BRP is "committed" to servicing existing Johnson engines. "BRP distributors and dealers in all markets will continue to have access to spare parts to support continued enjoyment of existing Johnson engines," she said.
(15 January 2008)