Difficult question this, they are very different beasts.
I know a few commercial users who run E-Tecs and they swear by them, I am told the fuel consumption at low rpms is outstanding and the service interval makes for low annual costs.
Personally I like Honda, they have been making engines with the same technology for so long that I feel they have it right. My own 90 is a Honda and I would swap it for another Honda without hesitation.
For the record my Honda is used for training, long runs of 20, 30, 60 and 120 miles in a day. It is used every day in summer and every third day in winter, so useage of many hundreds of hours per year.