Originally Posted by Leapy
: again clear and easy to understand. It's mostly in black and white which has a certain appeal for what it is but is probably inappropriate for your needs.:
I wonder if it would be mostly red and white if I moved my banking there!
Martin, I don't know if you track this or not - but the simplicity of checkout is certainly something that can loose you sales. I've been told that if it takes more than 5 clicks from "checkout" to completion, then more than half the transactions will be dropped. Obviously depends what you sell, how competitive etc - but I am more likely to revisit a site with a good buying process (rather than rely on google to find me a deal). Although my browsing habits may not be normal!
Your current website slightly gives me the feel that you are doing lots of things with a bit of chandlery on the side. Knowing your business better than an average visitor that doesn't worry me - but coming cold I would be concerned that like many you don't actually have any stock and I'll be waiting weeks. So stock status would be great to integrate.