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Old 19 August 2011, 17:56   #11
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Solarwarrior is right. I have my mugshot on mine and it doesn't seem to do any harm

I spent an hour yesterday trying to get an IBAN sorted for a froggie company I was transferring dosh to - what a pain. They didn't show that, or their email address on their Pro Forma
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Old 19 August 2011, 18:01   #12
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Another thought. Seeing as how Garmin have such a bloody awful website with piss poor information about their unusually marvelous products - howsabouts you start a Garmin Clinic? Maybe give some general indication of suitable Garmin combos for different type applications/boats and also offer your expertise offline for those who actually want to buy something...
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Old 19 August 2011, 18:03   #13
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Oh, and get a webcam, especially if you have a view of the ocean/harbour from your roof
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Old 20 August 2011, 02:51   #14
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Thanks again all, excellent comments.
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Old 20 August 2011, 02:53   #15
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Oh, and get a webcam, especially if you have a view of the ocean/harbour from your roof
Are you just saying that because Erin keeps asking for one, or do you really think it is good for site traffic? As you can tell from the question, I dismissed it as gimicky.
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Old 20 August 2011, 03:04   #16
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Are you just saying that because Erin keeps asking for one, or do you really think it is good for site traffic? As you can tell from the question, I dismissed it as gimicky.
It hadn't crossed my mind - but if you have harbour/sea view and nobody else in Alderney has a webcam covering it then it might be useful (or can virtually everyone on Alderney see the sea from their house?). Certainly for those of us who have to travel a bit to our boats it would be good to know the actual conditions rather than the forecast. It will certainly give locals a reason to visit your site regularly - but I suspect they won't buy anything when they do. It all builds "brand" awareness / loyalty though - and should help Channel Ribs be the first place locals think of for your product ranges. Of course it won't do much/anything to encourage me to buy my next radio/plotter etc by mail order - so it depends which side of the business you are trying to promote. Local service or internet bargains?
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Old 20 August 2011, 05:08   #17
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Are you just saying that because Erin keeps asking for one, or do you really think it is good for site traffic? As you can tell from the question, I dismissed it as gimicky.
Encouraging his voyeuristic tendencies would be the last thing I would wish to do. No, it does boost traffic into your site, so much so that you could have issues with your ISP. I ran a PTZ cam in my business for 18 months until I was busted by the Feds. Traffic went up from 200 visits a day (or less) to over 2000. Much of this was junk traffic but it boosted my search profile a lot. The secret was to have the right stuff on the cam page. In your case, it might be a good place to showcase your special offers. Local tides and WX sit well beside the cam.

Changing photographs regularly is no harm either. Clients want to know that you're there and dealing with other clients - happy clients. Consider a mini-blog (I know, I know - more work) where you feature the odd visiting client's boat. (Mr. X visited on the Jolly Roger on his last leg from the US. Picture. We resupplied him and fixed his whatever.) Once a month is enough. If you can include a few client testimonials, especially distance buyers, then that's a bonus too.
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Old 20 August 2011, 05:42   #18
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When we redid our site last year, I was shooting for something that was very simple to navigate and made it as easy as possible for clients to make a booking.
Over the year it has tended to get more and more complex but I think still think it is easy the to accomplish the primary function of getting people on the boat.
Go Sailing in Dublin | Boat Tour Trip Dublin | Dublin Sailing Ireland
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Old 21 August 2011, 08:38   #19
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I like Famous Four's site, nice and easy to naviagte:

Famous Four - Independent Land Rover Parts, Accessories, Sales & Servicing Specialist - Land Rover Parts, Land Rover Accessories, Land Rover Vehicle Sales, Servicing & Repair
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Old 21 August 2011, 18:55   #20
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My favourite website at the moment is still graze | healthy snacks by post | get nature delivered - its just so clean and slick, I am thinking of something similar for a project im about to start.

Theres a lot of clean ideas here too:
http://vandelaydesign.com/blog/galle...erce-websites/

well - forget chandlery - boring stuff - graze.com looks great - just signed up - eagerly awaiting my first box

more back to topic...
- first of all work out why people come to you / what you would like them to come to you for - make sure that you match that need on the home page or they will toddle off soon after
- make sure that you are using really good eCommerce software - several options out there
- make the buying really simple (minimal steps) / registration or purchase easy etc. that is the fundamental core of the website
- then add in richness with info / videos (store on youtube and suck in) / twitter / facebook / etc. etc. but don't let it get in the way of the transactional operations...

Alasdair
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