Some people will get excited at that title
I have been Malthouse on various forums, boaty ones and not for very many years. It all started when a mate of mine and I started up the business and our first premises looked a bit like a brew-shed.
Anyway, I digress. As a nickname it is ok, but as a business identity it is not so great - not really boaty or outdoorsy. This years business plan calls for greater precision, so I am thinking of changing to Channel Ribs. More of a powerboat focus and a nice geographical reference.
So if your reading this and the poster's name is Channel Ribs, and your wondering who the feck Malthouse is, your too late.