Alan, Brian, I am only trying to help fellow forum users, I don't understand why you have to get so personal and upset, why not ignore the thread if it is not of interest to you. The price of this unit makes it tempting, especially when it has been £1,000 more since launched a couple of months ago, it is less of a gamble than paying £3,999 like some are, and I don't really see the difference, although there must be some. Apparently there are only about 3 screen manufacturers and these are shared between the brands, I was told that the LG screen is the same as that in Sony TV's but have no personal knowledge.
For info you can see it here at John Lewis's, they say that they keep prices competitive and will price match, a £1,000 would test that
(but unfortunately all sold out even at that price!)