Originally Posted by codprawn
Most of the best Ebay shops use custome templates etc - I think 3rd party ones may be a bit more professional - but I may be wrong!!!
Cod - I would think you could make even ebay's built in free templates look reasonably professional (and certainly better than a typical ebay ad) just by using sensible/appropriate sized text, a spell checker, limiting the use of colours, weird fonts, CAPITALS, etc.
Is this for a serious "business" venture or just some "hobby" stuff. Sometimes its useful to give the buyer the right impression - e.g. if its run as a business I expect fast, intelligent answers to my questions and the ability to post stuff quickly etc. If its just a guy who is doing it as a "side line" then I can accept that he will take a day or two to answer questions and might only be able to send stuff out once or twice a week.
If it is for a serious professional business - then it might be worth paying a designed a few £ to make something custom!